The global Super Bowl LX halftime show in the United States did not only thrill sports fans – it has also left a clear mark on the education sector. According to the language-learning platform Duolingo, the number of users studying Spanish rose significantly immediately after the performance by Puerto Rican superstar Bad Bunny.
Spain Press Editorial Team
by Marlon Gallego Bosbach
Culture and language in the spotlight of a global event
The Super Bowl halftime show is considered one of the most widely watched musical performances of the year. Bad Bunny used this stage to present his music – predominantly in Spanish – to an international audience. This cultural performance appears to have sparked renewed interest in the Spanish language among many viewers, as reflected in Duolingo’s latest figures.
35% more Spanish learners – a significant increase
According to the platform, the number of people starting Spanish lessons began to rise sharply immediately after the performance. Compared with the previous week, Duolingo reported an increase of around 35% in newly registered Spanish learners. The company publicly shared this development through its official communication channels, highlighting the “strong international interest in learning Spanish.”
Why this effect is remarkable
Spanish has been one of the most studied languages worldwide for years, not least because of its cultural significance and the strong influence of the Spanish-language music and film industry. Yet the sudden surge in interest in the context of a major sporting event like the Super Bowl demonstrates just how powerful pop and music culture can be in motivating people to learn a language.
Experts view this phenomenon as an example of how major global media events can provide not only entertainment but also educational impetus. A performance by an artist singing in Spanish can spark curiosity and a willingness to learn – transcending cultural boundaries.
A reflection of global connectivity
Duolingo’s figures reflect not only an interest in learning an additional language but also a growing awareness of cultural diversity. In an era where digital platforms and global events connect more people than ever before, it becomes clear that language remains a central gateway to culture.
While events like the Super Bowl are traditionally associated with sport and entertainment, the ‘Bad Bunny effect’ also opens up a perspective on the importance of cultural exchange — through language, music and media.
