Travellers visiting any of the country’s 126 recognised villages will be able to collect points receive discounts and enter prize draws
Redaktion Spanien Press
Exploring some of Spain’s most beautiful villages is set to become even more rewarding this summer.
The association Los Pueblos Más Bonitos de España has launched a new free loyalty programme designed for anyone visiting the 126 municipalities included in its national network.
Known as El Club de los Más Bonitos the scheme will allow travellers to turn their visits into points special offers and entries into regular prize draws.
The initiative offers a new way to discover rural Spain learn more about the country’s cultural heritage and support smaller local businesses.
Collecting points while travelling through Spain
The club will operate in a similar way to other loyalty programmes.
Registered users will collect points as they visit villages belonging to the association. These points can then be exchanged for vouchers promotions and benefits at participating establishments.
The participating businesses may include hotels rural accommodation restaurants shops and local tourism providers.
Members will also be able to take part in regular prize draws and complete a digital passport featuring badges for every new destination they discover.
This will allow travellers to keep track of the villages they have already visited while gradually building their own route through some of Spain’s most attractive rural areas.
Registration is free and available through the association’s official website and app.
An alternative to overcrowded destinations
The programme is being launched at the beginning of the summer high season when demand for rural breaks traditionally increases.
Beyond Spain’s major cities and best-known coastal resorts the country is home to hundreds of smaller communities with historic centres traditional architecture distinctive local cuisine and striking natural landscapes.
The new club aims to encourage visitors to move beyond the most popular tourist routes and explore less crowded destinations.
The 126 recognised villages are spread across 16 autonomous communities making it possible to organise day trips and weekend breaks from almost every part of Spain.
Tourist information to help plan every trip
Club members will have access to information about every destination included in the network.
The platform will feature cultural attractions monuments walking routes natural areas and other activities connected with rural tourism.
This will make it easier for visitors to plan their journeys in advance and choose destinations that match their personal interests.
The purpose of the initiative is not simply to attract more tourists. It also aims to ensure that visitor spending benefits local communities and businesses more directly.
Local businesses can also join
Hotels holiday rentals restaurants shops and activity providers located in participating villages will be invited to join the scheme.
They will be able to offer discounts promotions and exclusive experiences to club members.
Selected businesses elsewhere in Spain may also be accepted provided they meet the association’s standards for quality and reputation.
Francisco Mestre president of the Association of the Most Beautiful Villages in Spain said the aim was to give every visit added value while promoting a more balanced and responsible form of tourism.
Discovering Spain beyond the coast
A significant part of Spain’s history and regional identity remains preserved in its villages.
These communities continue to maintain traditional festivals historic buildings local dishes and ways of life that vary greatly from one region to another.
The new programme may therefore provide an additional incentive for travellers to discover a lesser-known side of Spain.
A single weekend can be enough to explore a historic village sample regional food and experience a completely different landscape.
Zahara de la Sierra in Cádiz is among the villages recognised as one of the most beautiful in Spain.
Supporting more sustainable tourism
The club forms part of a wider strategy developed by the association to encourage more responsible tourism.
One of its existing projects is the Tourist Flow Traffic Light which provides information about visitor levels in different destinations and helps travellers avoid the busiest periods.
Digital tools are therefore being used not only to improve the travel experience but also to help protect cultural heritage and reduce overcrowding.
From this summer visiting one of Spain’s most beautiful villages will offer more than the opportunity to discover a new destination.
Travellers will also be able to collect points access discounts enter prize draws and support smaller communities and their local businesses.
