Those seeking to discover Spain beyond the well-trodden tourist routes will find in Úbeda and Baeza two outstanding destinations. Both towns are located in the province of Jaén, form part of the UNESCO World Heritage list and yet remain genuine hidden gems for many international visitors. They are ideal for a relaxed break focused on culture, gastronomy and tranquillity.
Spain Press Editorial Team
The historic centres are compact and easily explored on foot. Renaissance palaces, churches, monasteries and spacious squares shape the urban landscape. The atmosphere is calm and authentic, far removed from mass tourism.

A particular highlight in Baeza is the former university. To this day, historic graffiti left by former students can still be seen: names, symbols and short texts carved into the walls centuries ago, offering a rare insight into student life of the past.
Baeza is also closely linked to Spain’s cultural and educational history. The poet Antonio Machado taught here at the beginning of the 20th century. This academic legacy continues to shape the town’s character, lending it a composed and culturally aware atmosphere.
Surrounding Úbeda and Baeza stretches the famous “sea of olives” of Jaén. The region is one of the world’s most important olive-growing areas and produces high-quality extra virgin olive oil, widely recognised at international level. Olive oil is a central element of both local identity and cuisine.

For accommodation, Úbeda offers one of its most emblematic addresses with the Parador de Úbeda. Housed in a former Renaissance palace, the Parador combines historic architecture with modern comfort. Also worth visiting is the Casa Judía de Úbeda, a well-preserved testament to Jewish life in medieval Andalusia.

From a culinary perspective, both towns impress with a traditional, honest cuisine. Typical dishes include classic tapas, stews, meat specialities, seasonal vegetables and the generous use of olive oil. Prices are moderate, and the gastronomic scene remains distinctly local and unpretentious.
Spaniens Press Recommendation
Úbeda and Baeza are ideal destinations for visitors wishing to experience Andalusia in a calm, authentic and culturally rich way—two UNESCO-listed towns offering a high quality of life, a strong sense of identity and freedom from tourist overcrowding.
