No sooner does the Christmas season come to an end than consumers across Spain turn their attention to the next fixed date in the retail calendar: the January sales. While 5 and 6 January remain firmly associated with the celebrations of the Three Kings, many shoppers are already preparing for the first major discounts of the year.
Since the liberalisation of sales periods in 2012, retailers have been free to set their own discount schedules. Even so, 2026 once again follows a largely uniform, nationwide pattern: online discounts typically begin on 6 January, with brick-and-mortar stores following a day later.
Spa.in Press
A uniform start after the holidays
Regardless of location, Spain’s major fashion chains adhere to the same timetable. For consumers, this offers a degree of predictability and allows them to plan their purchases between online and in-store channels.
Zara: online on 6 January, stores from 7 January
Zara remains faithful to its well-established strategy.
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Discounts go live on 6 January in the evening—from 7:00 pm via the app and 8:00 pm on the website—with in-store sales beginning on 7 January.
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Store sales beginning on 7 January.
Once again, online shoppers are given a head start before post-holiday footfall returns to physical stores.
Inditex brands follow the same calendar
The rest of the Inditex portfolio—Zara Home, Massimo Dutti, Pull&Bear, Bershka, Stradivarius, Lefties and Oysho—will also activate online discounts on the evening of 6 January, with stores joining the sale on 7 January.
El Corte Inglés: from early offers to the official winter sale
El Corte Inglés has already launched early promotions, offering discounts of up to 40 per cent until 5 January. These deals will roll seamlessly into the official winter sale:
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6 January from 10:00 pm: online and via the app
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7 January: in-store sales begin
The discounts cover fashion, accessories and household goods.
Mango offers early access for customers
Mango is granting registered customers exclusive early access to selected discounts from 5 January. The general winter sale will begin on 7 January, simultaneously online and in stores.
Sfera and H&M with advance promotions
Sfera began offering reduced items in its online shop towards the end of December, although the official start of the January sales in stores is set for 7 January.
H&M has also run a private sale for registered users. Its general winter sale officially starts on 7 January, with numerous discounted items already available online from 6 January.
Tendam Group already in sale mode
Brands such as Springfield, Cortefiel and women’secret have already activated their winter sales across both online platforms and physical stores.
A fixed date in Spain’s consumer calendar
With the Christmas holidays drawing to a close, the January sales remain a key economic driver for Spain’s retail sector. Many consumers now associate the exchange of gifts with the first discounts of the year. Thanks to a clearly defined schedule, bargain hunters can begin shopping strategically from the evening of 6 January—without having to wait for the festive season to fully fade.
